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  • Writer's picturePhillip Radcliffe


(Japanese Translation below)

By Haruna Watanabe

In recent years, K-pop has become popular all over the world. Among the many K-pop groups, BLACKPINK is the most popular. It’s a four-member girl group and belongs to YG Entertainment. It is a popular group that has performed 66 world tours calledBORN PINK for about a year since October last year.

BLACKPINK debuted on August 8, 2016. It consists of four people: Jisoo, jennie, Rose, and Lisa. Each of the four is an ambassador of luxury fashion brands. For example, Jisoo is Dior, Jennie is Chanel, Rose is YSL, and LISA is CELINE. They are ambassadors for other brands as well.

The title of this world tour is BORN PINK. It was also held in Tokyo in April and Osaka in June. On the second day of the Osaka performance the first song was “How You Like That” and excited the audience. The 4th song was “Don’t Know What To Do” where BLINK (the nickname of BLACKPINK fans) were the most excited. K-pop fans have a culture of shouting for the name of the song they want to hear, and for this song they were especially loud, so it was very exciting, and the fans looked happy.

Each member also performed solo songs. In particular Jennie’s song “YOU & ME” hasn’t been released yet, and it was very exciting because it was performed for the first time at the concert. After that, the crowd sang the remaining 3 songs including the hit “Shut Down.” Finally, they went into the audience on a trolley while performing 3 songs during the encore. While in the audience, they passed out random goods and thrilled the audience. This world tour mobilized 1.8 million people and proved BLACKPINK’s global popularity. 


渡部 晴菜

近年、k-popは世界中で人気が高まっています。多くのk-popグループの中でBLACKPINKが最も人気があります。4人のガールズグループで、YGエンターテインメントに所属しています。昨年10月から約1年間、BORN PINKというワールドツアーで公演行っている人気グループです。


 日本では、このBORN PINKというタイトルのワールドツアーは、4月に東京で、6月に大阪でも開催されました。大阪公演2日目。最初の曲は「How You Like That」で、観客を興奮させました。4曲目の「Don't Know What To Do」で、BLINK (BLACKPINKファンのニックネーム) の興奮は最高潮に達しました。K-POPファンは、彼らが聞きたい曲の名前を叫ぶ文化を持っており、この曲名を彼らは特に大声で叫んだため、非常に盛り上がり、ファンは幸せそうに見えました。

 各メンバーはソロ曲も披露しました。特にジェニーの曲「YOU & ME」はまだリリースされておらず、コンサートで初めて披露されたので、とてもエキサイティングでした。その後はヒット曲「ShutDown」を含む残りの3曲が披露されました。最後に、彼らはアンコール中に3曲を披露しながら、トロッコで観客席の中に入っていきました。観客の中にいる間、彼らはランダムでグッズを配り、観客を興奮させました。このワールドツアーは180万人を動員し、BLACKPINKの世界的な人気を証明することとなりました。


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